This case study was conducted by me and my group in our Public Relations Case Studies course. We analyzed a past public relations case. Our group studied the crisis management tactics implemented by Pennsylvania State University during the Jerry Sandusky child abuse scandal. We analyzed their crisis management, communication strategies and ways to prevent future incidents. This project stretched us to apply the concepts and skills learned in class to a real life case.
A case study conducted for the course: Public Relations Case Studies.
Pennsylvania State University